Official Launch of Welsh Geographical Indicators after 7.5 Years In the Making, for Single Malt Category at the Royal Welsh Show

JonNational Press, Whisky Business

Penderyn Distillery – The Welsh Whisky Company – is proud to announce the official launch of Welsh Geographical Indicators for the Single Malt category. 

The momentous occasion took place at the esteemed Royal Welsh Show on Monday, July 24th, 2023. This significant achievement comes after receiving approval from Department for Environment, Food and Rural Affairs (DEFRA) for the protection of the Welsh whisky industry.

Geographical indicators play a crucial role in safeguarding the unique identity and quality of regional products. The recognition of Welsh Geographical Indicators for the Single Malt category will highlight the exceptional craftsmanship and distinctiveness of Welsh whisky, positioning it as a truly exceptional and protected spirit.

Penderyn Distillery has been at the forefront of this initiative, working tirelessly to promote and preserve the heritage and tradition of Welsh whisky. The distillery’s unwavering commitment to producing exceptional single malt whisky has been instrumental in the successful establishment of the Welsh Geographical Indicators.

The Royal Welsh Show, an internationally acclaimed event celebrating Welsh culture, agriculture, and innovation, was the ideal platform for the official launch. It was the perfect occasion to showcase the significance of Welsh whisky and its contribution to the national and global spirits market.

“The official launch of Welsh Geographical Indicators for the Single Malt category marks a significant milestone for the Welsh whisky industry,” said Stephen Davies, CEO at Penderyn Distillery.

“This recognition not only protects the integrity of Welsh whisky but also showcases our rich heritage, exceptional craftsmanship, and the unique characteristics of our whiskies. We are immensely proud to be at the forefront of this development and look forward to sharing the outstanding quality of Welsh whisky with enthusiasts around the world.”

Welsh Geographical Indicators for the Single Malt category will provide consumers with the assurance that they are purchasing a genuine product with a distinct Welsh identity. It will also serve as a tool to combat imitation and protect the reputation of Welsh whisky against inferior products.

The establishment of these geographical indicators will further elevate Wales as a prominent whisky-producing region and attract whisky enthusiasts and connoisseurs from across the globe. It will contribute to the growth and sustainability of the Welsh whisky industry, bolstering its economic impact and supporting local communities.

The official launch ceremony at the Royal Welsh Show was attended by esteemed industry leaders, government officials, and whisky enthusiasts, who witnessed this historic moment for the Welsh whisky industry.

Welsh Government PR

Other press