Penderyn Distillery, the Welsh producer of multi award-winning Single Malt whisky, has made a bold move into the digital world by minting 25 unique non-fungible tokens (NFTs) linked to their real-world whisky. They have achieved this in collaboration with Paladin Digital Assets Inc. and their Paiverse.io community.
Penderyn Single Malt Whisky has been invited to share this achievement and a taste of the whisky during the Crypto Club at Rise – created by Barclays – the home of FinTech: The panel discussion about ‘The NFT Mania and How to Profit From It’, in Old Street, London at 6pm on Wed, 8th February 2023. (There might be one or two tickets left – https://rise.barclays/)
41 Luke Street, Shoreditch, LONDON, EC2A 4DP
Telephone: (+44) 20 3019 3260
By tube: Old Street station (5 minutes), Shoreditch High Street (10 minutes), Liverpool Street (10 minutes).
Paiverse’s Co-founder, Tim Bhatnagar, will join Fraser Bell, CMO of MintStars; Harry Horsfall, CEO of Zebu Digital; Danielle Lukins, Web3 social media expert and on the panel hosted by Andrea Maria Cosentino MSc IMC.
Penderyn is also being served at London’s original DAO, ThursDAO, at 6pm on Thursday 9th February 2023.
This innovative approach to product authentication and ownership verification is still relatively new for the whisky industry, but it also highlights the growing trend of traditional businesses exploring the potential of blockchain technology.
Each NFT serves as a digital certificate of authenticity and ownership for a corresponding bottle of Penderyn Single Malt whisky. The ownership of the NFT is recorded on a centralised blockchain network, providing a secure and transparent record of ownership that cannot be altered or tampered with. The NFTs are also indivisible, meaning they cannot be divided or duplicated, adding to their value and scarcity. By minting these NFTs in the Web 3.0 “Metaverse”, Penderyn is demonstrating their commitment to using cutting-edge technology to enhance the customer experience and provide added value to their products.
The Integration of blockchain technology not only provides assurance to customers that they are purchasing a genuine bottle of Penderyn Single Malt whisky, but it also opens up new possibilities for collectability and scarcity in the world of fine spirits.
The NFTs can also serve as valuable assets for collectors and investors, adding to their worth over time. The use of NFTs in the beverage industry is a clear indication of the rapid pace of technological change and the increasing importance of digital innovation for businesses of all sizes and industries.
Penderyn’s foray into the world of NFTs serves as a source of inspiration for other businesses looking to harness the power of blockchain technology to enhance their offerings and stay ahead of the competition. It also represents a new frontier in the world of product authentication and ownership verification, setting the stage for exciting developments in the years to come.
Penderyn Paiverse Whisky NFT
Welsh whisky giants Penderyn have partnered with Paiverse to develop a maiden collaboration – a single malt available in just 25 bottles as an NFT or the buyer can cash in their NFT and enjoy the bottle itself. Penderyn’s seen huge growth in the past few years, and an NFT line was always likely to be the next big step. This NFT-whisky collaboration promises to be spectacular, thanks to the sheer age of the bottling. It’s 20 years old, making it Penderyn’s oldest-ever bottle available for purchase! It’s Paiverse’s first big whisky collaboration – but buyers need to act fast, as it won’t be around for long.
ABOUT PALADIN / PAIVERSE
The PaiverseTM or Paladin’s universe is the amalgamation of old and new world concepts – it is a platform with its own IP – “Infinite PossibilitiesTM”. It is where the virtual (Meta) world intertwines with the real (Physical) world. It is this nexus for which we coined the concept, the “Meta-phy-verseTM” or METAPHYTM for short!
The Paiverse platform is where would-be entrepreneurs, collectors, connoisseurs, admirers and individuals can participate in physical assets that are rare, unique, and curated from sources that are otherwise unavailable to mere mortals, irrespective of your location, fully verified and completely traceable via blockchain technologies.
The Paiverse is derived from the name, “Paladin”, pronounced /palədn/, and embodies their ethos. The paladins (or Twelve Peers) were twelve fictional knights of legend, the foremost members of Charlemagne’s court in the 8th century AD. The word Paladin was first used in Ancient Rome for a chamberlain (advisor) of the Emperor, and also for the imperial palace guard, called the Scholae Palatinae by Constantine.
They chose their namesake because they want to protect your NFTs by providing you access to physical assets that are ethically obtained, fully verifiable, transparently tradeable, absolutely immutable and finally redeemable at your convenience. They scour far and wide to bring unique physical assets that are collectables and also have ownership and verification provenance. Once you purchase them, you will never have to worry about insurance, security or storage. Finally, they give you the ability to trade these assets as non-fungible tokens (NFTs) if you so choose, irrespective of your borders.
In 2022 the co-founders, two compliance professionals with over 40 years of combined experience in the energy, commodities and financial trading markets, decided there was a better way to purchase physical assets (as NFTs) that are not merely gimmicks! They assembled a team of like-minded top-tier industry professionals who are experts in their fields and set about building a platform that has all the benefits of an NFT marketplace (traceability, liquidity and immutability) and combined it, for the first time, with physical assets to back them, giving their NFTs a quantifiable value! They created Paladin Digital Assets Inc., via the Paiverse – which is Paladin’s Meta-phy-verse.
Their desire to grow and scale is unparalleled, and they aim to become the most liquid asset-backed NFT marketplace on the planet. They have a deep passion for bringing some of the rarest assets to the market as NFTs and at the same time enable its holders to engage in global experiences to enjoy their assets and share the stories behind them being part of a unique community. Owing to their Compliance and Legal backgrounds, they are also working diligently to become a regulated financial entity in the near future in order to be one of the first Web 3.0 companies to have this sort of licensure! Of course, regulatory approval is quite a diligent and involved process which takes time, but the groundwork has been laid and their team is working in parallel to get the approvals over the next several months.
They take their ESG (Environmental, Social and Governance) objectives quite literally too, being a Web 3.0 platform. To that end, they have core principles around their inception.
1. Environmental – they work with environmentally conscious partners and ensure this is embedded throughout their supply chain of assets! Check their partners’ credentials about their individual drops.
2. Sustainability – They specifically chose Ethereum blockchain because version 2.0 is more energy efficient, less gas fees and is easier on the planet, even though full benefits of Blockchain (as opposed to its more famous cousins).
3. Governance – as explained prior they are looking to become a regulated entity so that we abide by strict compliance and investor protection rules to ensure their platform users have complete peace of mind.
Their team of experts, who are spread throughout the globe, have a deep understanding of the NFT and Physical asset spaces, and they look forward to showing all that they have to offer!
They are Paiverse and they exist in the METAPHY. It is a place with “Infinite Possibilities”.
ABOUT PENDERYN
Penderyn produce award-winning single malt whiskies and spirits at their distillery on the foothills of the Brecon Beacons National Park, Wales, UK.
Distilling in Wales was a lost art, but in the late 1990s, in a Hirwaun pub in the Welsh valleys, Alun Evans the landlord and a group of friends chatted about establishing the first whisky distillery in Wales in over a century. They dreamt of creating a whisky as pure and precious as Welsh gold, represented today by Penderyn’s ‘gold seam’.
The village of Penderyn was chosen because of the site’s own supply of fresh natural spring water, and the fact that the Alun had a wine warehouse in the village.
A unique copper single-pot still designed by Dr David Faraday, a relative of the great 19th-century scientist Michael Faraday, was installed in 2000, which produces a spirit at an industry high of 92%, meaning Penderyn’s whiskies are light, fruity and flavoursome.
This business seemed a curiosity – a Welsh whisky? – but when the Scottish whisky expert, Dr Jim Swan, became our Master Distiller, things got serious. Dr Swan got involved because he said the still created a world class spirit. He said we should finish in Madeira casks, so this became our house style. This quickly advanced to sherry casks, peated casks, port casks, and a number of other casks used for finishing. Nigel Short invested in the business, bringing Stephen Davies in as CEO, and the distinguished drinks designer Glenn Tutssel also became involved, who created the brand design.
On St David’s Day 2004 Penderyn whisky was launched in the presence of HRH Prince Charles. An expansion in 2013/14 included a replica of the Faraday Still, and two lantern stills being installed.
With investment, inspiration, hard work, attention to detail, the finest barley, expert female distillers and the best American oak bourbon casks, Penderyn Whisky has quickly gained a worldwide reputation for its range of whiskies, winning over 100 Double Gold/Gold/Masters awards en route. Today Penderyn is now very much part of the world whisky conversation, and is available in over 50 countries, including key markets in France, Germany, USA and China. Indeed only around 7/8 countries were distilling whisky in 2000, and now most countries do, so Penderyn really was a pioneer in the world whisky industry.
Penderyn is a privately owned company, with over 60 shareholders. As a result of the company’s progress, a new distillery opened in Llandudno North Wales in May 2021, and a further distillery is planned for Swansea, in South Wales, in Spring 2023.
From Wales to the world…